One common thread among psychographic segmentation studies is that they use quirky names to describe the segments.
2.
In Britain, the psychographic segmentation typology, known as Values Modes has been in use for more than 30 years.
3.
"' Psychographic segmentation "'relates to dividing a market based on how they live their everyday lives.
4.
While many of these proprietary psychographic segmentation analyses are well-known, the majority of studies based on psychographics are custom designed.
5.
The following external links are to leading providers of proprietary geo-demographic and psychographic segmentation analyses that are mentioned in the article.
6.
Psychographic segmentation, which is sometimes called lifestyle segmentation, is measured by studying the activities, interests, and opinions ( AIOs ) of customers.
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Psychographic segmentation also includes opinions on religious, gender and politics, sporting and recreational activities, views on the environment and arts and cultural issues.
8.
Psychographic segmentation is based on personality characteristics, mainly includes the consumer's personality, the life style, the social class, the motive, the value orientation.
9.
One of the most well-known psychographic segmentation analyses is the so-called "'V "'alues "'A "'nd "'L "'ifestyles "'S "'egments ( VALS ), a proprietary psychometric method that measures attitudes, behaviours and demographics that align with brand preferences and new product adoption.
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